Feb 06, 2025
As the insurance industry navigates rapid digital transformation, four key technology trends are set to dominate in 2025. In an interview with Handelszeitung, also published on Cash.de, Michael Breidenband, Managing Director of Adacta Germany, shared his insights on the impact of automation, artificial intelligence, embedded insurance, and cloud computing. These innovations are driving efficiency, enhancing customer experiences, and reshaping the future of insurance.
Automation is transforming operations. Insurers are embracing technologies like robotic process automation (RPA) and generative AI to improve efficiency, reduce manual workloads, and speed up processes, particularly in claims management and policy administration.
Artificial Intelligence (AI) is redefining decision-making. AI-driven analytics and automation are enhancing risk assessment, fraud detection, and customer interactions, allowing insurers to make faster, more informed decisions.
Embedded Insurance is changing distribution models. By integrating insurance products directly into e-commerce, mobility, and financial platforms, insurers are making coverage more accessible and relevant at the point of need.
Cloud Computing is enabling agility and compliance. Cloud-based solutions are helping insurers scale operations, enhance security, and meet regulatory requirements while supporting digital transformation initiatives.
According to Breidenband, these trends are not just reshaping the industry but are becoming essential for insurers looking to stay competitive and future-ready.