AdInsure Drives Generali Romania's Modernization: A Transformative Partnership Hits a New Milestone

Adacta and Bucharest-based Generali Romania move to the next stage of Adacta's AdInsure implementation that powers the insurer's transformation strategy to meet and exceed ever-evolving market demands. Generali, one of the top 10 insurers in Romania, selected AdInsure for its technical maturity, extensive integration capabilities, and long-standing partnership between the two companies.

As the insurer experiences rapid growth and introduces innovative personal and commercial insurance products, it relies on AdInsure to support its business development, boost sales, and reduce IT maintenance costs. The Life portfolio implementation started in 2020 with modernizing Generali's banking distribution channel – designing products and digitalizing processes with AdInsure modules (Claims, Policy Management, Accounting, Billing, Commissions, Reporting and Party & Organizations). Subsequent stages focused on implementing two life insurance products: Classic Plus and Group Life, a unique offering on the market, aimed at improving Generali`s efficiency. 

“Through our extended partnership with Adacta, we are excited to continue our journey of digital transformation,” says Aleš Tausche, CIO at Generali Romania. “We look forward to leveraging Adacta's platform to deliver exceptional experiences to both personal and commercial customers and maintain our position as industry leaders in the market."

The Generali-Adacta partnership reflects a joint dedication to reshaping digital insurance standards and fostering sustainable growth within Romania and beyond.

“We are excited to embark on this journey with Generali Romania, a company that has ample growth potential in Romania and is driving innovation efforts in the country's insurance sector. Together, we look forward to setting new standards in insurance, putting the customer at the centre of everything we do,” says Boris Bajić, CEO, Adacta.

Over the coming months, Generali Romania and Adacta will continue implementing new features with a continued focus on Endowment Life products, bringing the insurance carrier closer to full modernization.

About Generali Romania
Generali Romania ranks among the top ten local insurers based on the total volume of gross written premiums and is part of the Italian Generali Group. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America.

About Adacta and AdInsure
Adacta is a leading software provider for the insurance industry. Recognized by leading analysts, its insurance platform – AdInsure – provides Life and P&C insurers with a future-proof way to streamline their operations and processes. Since 1989, Adacta has spent decades helping insurance organizations grow their digital capabilities and drive increased profit. To this day, their mission remains simple: Empower tomorrow's industry leaders to realize their potential through technology.